Vet-Advantage Digital Edition: MAY 2017

» BOEHRINGER INGELHEIM: MOVING FORWARD

Boehringer Ingelheim’s Tim Bettington discusses the company’s vision following the finalizing of its acquisition of Merial. READ MORE.
 

» HENRY SCHEIN NSM: BUILDING UP THE TEAM

Henry Schein Animal Health, North America, President Fran Dirksmeier discusses Team Schein’s vision. READ MORE.
 

» MERRITT NSM: DELIVERING UNIQUE VALUE

Vet-Advantage spoke with Merritt leaders, Bobby Mims, Jeff Morrison, Clay Cass and Buddy McDaniels, during the Merritt national sales meeting in Pensacola, FL about how their organization is uniquely situated to deliver excellent customer service. READ MORE.
 

» 2017: A HOTBED FOR HEARTWORM

Milder winter temps + increased precipitation = mosquitoes. READ MORE.
 

» GROWTH OPPORTUNITY

How data-driven improvement in dental compliance at Sylvan Veterinary Hospital led to financial and operational success Jason Wernli and Scott Harper, allyDVM. READ MORE.
 

» AAHA: EMPHASIS ON ACCREDITED

AAHA is rolling out programs and events geared toward its transition to an accredited-only membership model. READ MORE.
 

» HOW VETERINARIANS CAN RESPOND TO LEPTOSPIROSIS THREATS

Because leptospirosis can be passed from pets to people, the breaking news is an opportunity for sales professional to help teams protect animals and people. Implement these strategies at hospitals where Leptospirosis is a threat... READ MORE. 
 

» BACKYARD CHICKENS!

As the popularity of backyard flocks increase, veterinarians may receive more questions about poultry. READ MORE.
 

» READY TO ROAM?

Help remind your veterinary customers of what pet parents and clinic staff need to be prepared for before summer travel season... Meghan E. Burns, DVM. READ MORE.
 

» COMMUNITY: REMEMBERING KRISTIN RUFF

Industry remembers Kristin Ruff...READ MORE.
 
May Digital Edition
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Vet-Advantage: BLOG UPDATE

NEW CAPC SITE SUPPORTS DSRS AND PRACTICES AS PARASITIC DISEASES EXPAND

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Earlier this year, the Companion Animal Parasite Council (CAPC) forecast high heartworm disease levels in 2017 for most of the country, especially in the Western United States. The same is true for Lyme disease... How can you – the Distribution Sales Representative — help practices prepare for conversations about parasites…so more patients are protected? It’s all about the updated CAPC maps and the exciting new tools on the recently re-launched CAPC website. DSRs can help practices prepare for parasitic disease discussions by using the updated CAPC website and its exciting new map features. Click here to Read More. 

 



MILLENNIALS AND VETERINARY ORAL CARE DECISIONS: WHAT DSRS NEED TO KNOW

When you visit the veterinary practices in your region, do you talk with them about millennials — the age group between 18 and 34?iStock-626536520.jpg

Did you know...

  • 1 in 3 of U.S. pet owners are millennials (according to the survey data), responsible for 43 percent of pet owner growth between 2007 and 2015.”
  • “Millennial consumers not only have pets of their own, they are ready to coddle them using the most sustainable (and sometimes economic) ways possible.”
  • “Marketers must prepare for younger, informed consumers while also standing out."

Millennial pet ownership has surpassed baby boomer ownership. As a DSR, you can help veterinary practices reach this market with the best solutions.  Click here to Read More.